The Ultimate Outbound Sales Cadence

Generate more pipeline using this 30 touch sales cadence

How to Implement the Ultimate Outbound Sales Cadence

Does the idea of building a 30-touch sales cadence sound overwhelming?
The following tips can help:

Personas

Start with your personas. You can’t ‘spray and pray’ your way through a 30-touch sales cadence — you’ll wind up spinning your wheels and struggling with low engagement. Instead, go back to the basics. Make sure your target customer personas are fully realized so that ideas for engaging, high-value outreach messaging come more easily.

Personalization

Balance automation with personalization. If a 30-touch cadence doesn’t feel realistic for your organization, start by implementing a shorter cadence but with highly customized messaging only for your key accounts. Lower-tier prospects can receive a greater degree of automated messaging, freeing up time to focus where your likelihood of success is highest.

Value Through Content

Drive value through content. People like to buy from people they like. Position yourself as a helpful authority in your industry by integrating high-value content that’s relevant to prospects’ challenges into your outbound sales cadence.

Grow Slowly

Build and grow over time. Rome wasn’t built in a day, and your 30-touch outbound sales cadence won’t be either. But you can still increase your chances of sales success by extending the number of contact points in your existing cadence. Look for opportunities to add outreach on an ongoing basis. In time, your extended cadence will make it possible to break through the noise and grab the attention of your target customers.

If your current sales cadence isn’t producing regular, repeatable results for you — or you don’t have the time to build your own — the team at Growth Genie can help.

Reach out to learn more about using sales cadences to turbocharge your B2B sales results: