The Ultimate Sales Follow Up Cadence

Close more deals using this follow up sales cadence

Learn How to Implement Cadence - Growth Genie

How to Implement the Ultimate Sales Follow Up Cadence

B2B sales can take months — even years — to close. If all you’re doing is sending a handful of follow up messages after your discovery call, the odds that your name will be a part of the conversation when the deal is done are slim.

The team at Growth Genie has put together the cadence template above to help you master the follow up game. But for some additional pointers, keep the following tips in mind:

Stop talking about yourself

You’ve completed your demo call. You’ve sent your plan. And although the temptation now is to hammer home your product’s differentiating features, take a step back and transition into sending helpful, personalized content assets that present a more objective perspective.

Keep their pain points front and center.

In your discovery call, you should have uncovered at least a handful of your prospect’s existing challenges. As you plan your follow up messages, revisit these pain points. How can you connect your prospects with educational content that specifically addresses them?

Continue the conversation.

Based on the pain points you’ve identified, look for blog articles, news releases, case studies, comparison content, data sheets, white papers, and other assets that can help solve your customers’ biggest challenges (tip: your marketing team can help). Each relevant content piece creates an opportunity to follow up and keep the conversation going.

If your current sales cadence isn’t producing regular, repeatable results for you, the team at Growth Genie can help.

Reach out to learn more about using sales cadences to turbocharge your B2B sales results: