Sales Playbook Development

Your Guide to Capture the Attention of Your Ideal Customers.

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Harness the power of consistency and set sales reps up for success with a customized sales Playbook.

Successful Sales Teams Need Structure

Salesforce’s 4th annual ‘State of Sales’ report found that roughly 3 out of 10 inside sales reps aren’t confident in their ability to close deals or book meetings in the new environment, resulting from the COVID-19 pandemic.

And even if you’re growing quickly and hitting your targets? Inconsistent performance and a lack of repeatable processes can threaten your ability to sustain this momentum.

Do any of the following sound familiar?

  • … Some of your sales reps regularly outperform others, but you can’t explain why.

  • … You don’t know what your individual sales reps are doing on a day-to-day basis (let alone whether their activities will drive results)

  • … When a big win comes through, you can’t conclusively say which sales activities drove your success.

A lack of coordinated messaging and processes creates inconsistency that disrupts performance, confuses customers, and costs organizations their ability to make strategic sales decisions.

Sales Playbooks Can Help

Creating a sales playbook – a centralized core document that captures your team’s chosen sales methodologies, practices, talk tracks, and other resources – brings order to the chaos of modern sales.

A Well-Constructed Sales Playbook Can:

Clear Processes

Provide clear processes for sales development reps to follow in order to produce consistent results

Easier To Onboard

Make it easier to onboard new salespeople, and to get them up to speed on your sales processes quickly

Share Learnings

Allow sales teams to share learnings and to determine – together – what works across the organization

Book More Meetings

Help teams book more meetings, close more deals, and meet their targets through measurable, repeatable activities

The result? With an effective sales playbook in place, revenue goals become reachable, as both new and existing sales reps gain the tools and structure needed to build a thriving book of business.

Take a Look Inside a Growth Genie Sales Playbook

What does a sales playbook actually look like? Here’s what you’ll find inside a custom playbook created by Growth Genie:

  • A brief description of your company’s history and background

  • Guidance on the pain points and needs of your ideal customer personas

  • An analysis of your top competitors and guidance for selling against them

  • Established goals and challenges for each role on your sales team

  • Case studies organized by challenge, solution, and results for use in outreach

  • Specific outreach cadences built on challenges, questions, and value props

  • A breakdown of your service offerings and the business problems they solve

  • Qualifying questions your team can use to identify good-fit prospects early on

  • Your ideal customer personas by industry, size, revenue, and location

  • A list of compelling events and triggers that indicate readiness to buy

  • Customized intros for each of the company and personal triggers you define

  • Probing questions to use in outbound sales and LinkedIn social selling

Great Sales Playbooks Come From Strong Partnerships

That’s why we won’t just hand you a generic template and leave you to do your best with it. We take the time to get to know you, your company, and your industry to create a playbook that’s truly customized to your needs.

Here’s How We Do It:

We’ll work closely with both your management and sales team members to capture the critical information that forms the foundation of your playbook

Through a series of interactive sessions, we’ll review the information gathered and work towards sales program alignment

We’ll inject our expertise to create an initial sales playbook, which can be kept as a living document and iterated over time to keep its guidance current

Stop Reinventing The Wheel

with every new sales hire, and stop losing out on the valuable internal insights generated by your top performers. Reach out to Growth Genie to get started with your custom sales playbook:

As a sales organization, you’ve got plenty of options for bringing structure to your sales processes. You may already have some documentation in place, or you may have attempted to tailor a free sales playbook template to your team’s needs.

However, if you aren’t seeing the results you want, it may be time to take the next step with a fully customized sales playbook. At Growth Genie, we use a number of proprietary models and frameworks – such as our process for uncovering and identifying custom trigger events – that can bring a fresh perspective to stagnant sales programs..

We hear this question a lot – especially from clients in highly technical industries like manufacturing or IT.

In fact, one of the biggest mistakes we see salespeople making is using overly complicated language or excessive jargon in sales conversations. That’s why, when helping to build your custom sales playbook, we hone in on opportunities to simplify sales language so that it’s compelling to stakeholders at all levels – no matter what industry you’re in.