Showell’s SDRs Are Now Steadily Reaching Target with the Team Really Happy with the Coaching

Showell is a sales enablement platform with the aim of helping every salesperson exceed the new level of buyer expectations by arming them with an intuitive, fast, and fun sales enablement tool.

Jenna Metsäranta is the SDR Manager at Showell who began her role at the same time as Growth Genie began its work with Showell. She’s responsible for setting up the SDR team, putting all their different structures in place and managing the team.

When we began working together Jenna states ‘’we had a group of SDRs that had never been trained to do SDR work, but they’d had a year to play around and learn themselves’’ and ‘’everyone was kind of doing their own thing.’’

‘’There wasn’t really knowledge sharing within the team and no one had been coached essentially on how an SDR really should be working, or how they could be communicating with prospects.’’

Growth Genie’s B2B sales training team therefore came in to help with the coaching and training part for the team, giving Jenna more time to put the correct systems and processes in place stating ‘’having that collaboration allowed me to focus on my work while you were coaching the team really well for me at the same time.’’

SDRs are reaching target quite steadily

A lot more consistency within the team

Their team were ‘’really happy with the coaching’’

Saving Time and Ensuring Quality

Growth Genie began work with Showell by meeting with all key stakeholders to understand their challenges, their sales process, what was working, and what wasn’t, as well as analysing their existing resources.

From here Growth Genie created a complete sales playbook with a full overview of all their key sales information including prospect challenges, messaging guidelines and more. On top, they designed a number of industry specific, and persona specific talk-tracks and cadences.

Jenna states ‘’having this compiled by you saved us a lot of time and effort, and really made sure that we had the best outcome that we could for our messaging.’’

This process was followed up with regular training and coaching sessions on almost every aspect of sales.

Get in touch for more information on Growth Genie’s B2B sales training programs, B2B sales cadence development, and B2B sales playbooks.

Consistency in Results

In terms of results, ‘’there’s now a lot more consistency within the team’’ and ‘’we have really good sequences and messaging that makes the SDR’s life a lot easier.’’

Their SDRs are also ‘’reaching target quite steadily at the moment’’ and ‘’that’s partly accredited to the coaching and the playbook that we had with Growth Genie.’’

In terms of the SDRs views, ‘’they were really happy overall with the coaching’’ which was ‘’the most valuable part for them.’’

‘’The coaching sessions were something that they enjoyed. It gave them the opportunity to learn new things in a different way. Having that coaching was something that really opened their minds to different opportunities, and allowed them to ask any questions that they had, or express any doubts that they had as well.’’

‘’That’s really what they got the most out of in the process.’’

Getting Ahead

From the management side ‘’everyone’s been really happy. The biggest impact was on my role really because it’s something that I would have had to do otherwise.’’

‘’Having you guys support and do that side of the project saved me a lot of time. And it allowed us to really get all of the changes into one big blob.’’ Therefore ‘’I could just focus on what I needed to do.’’

Concluding, Jenna states ‘’if you really want to revamp your processes and your SDR systems fast, then having someone like Growth Genie supporting you in that is absolutely brilliant.’’