How DemandZEN Booked 3X More Meetings in 74% Less Time with Growth Genie’s Sales Consulting

DemandZEN, a lead generation service that provides account-based appointment setting for B2B technology companies, reached out to Growth Genie after hitting a wall with their existing outbound approach.

“We began working with Growth Genie a little over six months ago,” explains Lynn Wik, VP of Service Delivery at DemandZEN. “We were heavily focused on outbound dialing and calling, and we wanted to add an email cadence piece to our arsenal because some people don’t answer the phone.

However, DemandZEN’s initial attempts at cold email outreach failed to deliver the results the company expected. Wik continues, “We thought we knew what we were doing with email, but we found out very quickly that what we suspected would work did not work. In order to ramp up quickly, we needed a partner who had a lot of experience.”

1 DemandZEN account went from booking 1 meeting in 107 hours to 3 meetings in 27 hours with Growth Genie’s cold sales messaging

Another account increased meetings booked by 33%, leading to a renewal

3 additional accounts renewed following Growth Genie’s B2B sales consulting

A Strong Partnership for Cold Outreach Success

Initially, DemandZEN engaged Growth Genie to support the development of its sales email messaging and cadencing. However, the scope of the work quickly grew to encompass call talk tracks for SDRs to use in support of their outbound calling as well.

“During these six months, our relationship [with Growth Genie] has really been evolving,” notes Wik. “The best part of the partnership has been the extra mile that Growth Genie has gone for us in understanding what we’re trying to do, and helping us fit their methodology into our framework.”

As an example, Wik shares, “We had one client that Michael helped us with our email cadence for – it was actually the first one we worked on. And it really solidified the value of working with Growth Genie, because immediately after launching that email cadence, we had a qualified meeting for that particular client after one day. We did the same thing again with our call messaging. After working with Michael and a few other people within Growth Genie, we had four meetings in two days. That really lowered our hours per meeting set, which is a great value to us.”

In the case of one account, Growth Genie’s consulting facilitated a 33% increase in meetings booked, resulting in a renewal. In another, DemandZEN was able to go from setting one meeting in 107 hours to setting three meetings in just 27 hours after changing their sales messaging with Growth Genie’s guidance. Three additional renewals have since followed following changes made after Growth Genie’s coaching that delivered further value with DemandZEN’s new cold outbound focus.

Improving Internal Operations Through Industry Expertise

Beyond the impact to DemandZEN’s outbound email results, Wik appreciates being able to delegate B2B sales training to an experienced partner. “Growth Genie has been able to take working with program managers directly and helping them understand the methodology of persona-based marketing off my plate,” she describes. “In addition, we recently brought on a marketing specialist, and Growth Genie has been working with that person to help them learn how to get the message out.”