Why Your Organization Needs B2B Sales Training
If you’re struggling to book meetings or getting the cold shoulder from target customers, you’re not alone.
But ignoring the problem won’t make it go away.
B2B sales training through Growth Genie bridges the gap between where you are as a sales organization and where you want to be.
Growth Genie works with sales teams, marketing departments, CEOs and founders to develop repeatable, scalable B2B sales programs.
Together with our clients:
“It’s a lot faster to go and hire the experts that know how to do outbound sales. And Growth Genie are the experts. We wouldn’t be where we are today on our outbound journey if it wasn’t for the playbooks Growth Genie put in place for us.”
“Traditionally, we’ve done pretty well on the inbound side of things. But with this new normal, we saw an opportunity to focus on outbound prospecting, because we’d have more time for it, versus being at events the way we used to be.”
Growth Genie’s B2B Sales Training Process
The goal of Growth Genie’s B2B sales training program is to teach teams how to consistently meet their quotas.
Working together in a phased engagement, we’ll help you build better messaging and cadences, develop your sales playbook, and then train you and your team on how to use them.
What Will I Get Out Of Growth Genie’s B2B Sales Training Program?
After finishing the Growth Genie’s B2B sales training program, you’ll have developed or taken part in all of the following:
After finishing the Growth Genie’s B2B sales training program, you’ll have developed or taken part in all of the following:
Frequently Asked Questions
B2B sales training programs are great for sales managers who are responsible for the performance of multiple sales reps. But as long as you have at least one full-time salesperson, investing in sales training makes sense.
Not only can our B2B sales training programs shorten the learning curve of these professionals, they can also make it easier to expand sales functions down the road by putting a proven, repeatable sales program in place for future reps.
Many of our clients come to us because their existing B2B sales programs aren’t delivering the results they want. Others, however, don’t have formal programs – in this case, B2B sales training is still a great choice.
Although most sales people prefer to spend their time working deals than documenting processes, Gartner data suggests that businesses lose the equivalent of up to 10% of their annual sales due to poor planning. Taking the time to build and test a defined plan through a B2B sales training process is a great investment in your company’s long-term sales success.
If your target customer is a business buyer, Growth Genie can help. We work with companies across a wide range of industries and verticals, supporting those who sell into SMBs, as well as those selling into enterprise organizations with large buying committees and complex sales cycles.
To see the range of our impact, take a look at our work with an Asia-headquartered boutique executive search firm and with a provider of tailored on-premises security packages for business customers.
While we’d love to hand you a fully functioning sales playbook with no effort required on your part, being successful with our B2B sales training programs requires that your team be an equal partner in the process.
A few of your responsibilities when working with Growth Genie may include:
- Onboarding Growth Genie about your product/service, current sales process, messaging, sales technology and content
- Providing existing sales training materials, ideal customer profiles, cadences, and messaging used by your organization
- Participating in workshops and other conversations to build talk tracks and messaging, based on your insight into your ideal customers
- Actively engaging in role playing and coaching sessions, in addition to incorporating feedback provided into future sales outreach
- Granting Growth Genie access to sales performance data to allow for sales training playbook revisions and finalization
Ultimately, you’ll get out of the program what you put into it. If you aren’t able to commit to these activities – or if you aren’t willing to have honest conversations about where shortcomings exist in your current program – you may not be ready for B2B sales training.
If you’re hitting your quotas and your sales reps all feel confident in their ability to navigate changing market conditions, investing in B2B sales training may not make sense (though we’d still love to connect and hear what’s working for you!).
However, if you’re like most teams, it may feel as though you’ve tried everything possible to meet your sales goals – but you still fall short regularly.
Bringing on a B2B sales training partner can provide you with an invaluable second set of eyes that can identify shortcomings you may have overlooked – as well as opportunities to fix them using the learnings we’ve gained supporting sales organizations at other top companies.